Business development is probably one of the most challenging tasks in the corporate setting. Essentially, this means that one has to penetrate the market, which undoubtedly has an existing market leader in place. The short-term goal in business development is to make a product’s presence felt in the market, before even aspiring to unseat who is number one. There is a rare breed of enablers who are fit for the job because of their outstanding qualities.
A top business development executive must have confidence in himself, the kind that makes them capture the attention of people. For new leaders to even stand a chance of being heard by an already content market of buyers, they must know how to get the admiration of other people.
This person also must have a clear vision of the product’s identity. This is all inclusive in the deliberate effort to establish a product. A leader knows well that the product has to create an impression on the market, which is unique to itself. This identity is what makes the product stand out from the competition.
Finally, the top business development executive has to be a good motivator to people. Inevitably, the leader will be leading a team, and it is on their plate to ensure that the team is on the same page when it comes to the total business development strategy. To motivate people, a leader has to show that they know what they are talking about and that they are capable of doing themselves whatever they delegate to their subordinates.
Luis Manuel Ramirezis a seasoned businessman who is passionate about providing CEOs, VCs, and PE firms with the targeted resources to efficiently drive positive change. For more on his work, visit this LinkedIn page.